PORTFOLIO OF
Cecilie Lund Madsen
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00Tal
THE PROJECT LIFE CIRCLE, SCHOOL PROJECT
THE TASK:
00TAL IS AN INDEPENDENT SWEDISH MAGAZINE WHICH IS PUBLISHED 4 TIMES A YEAR. IT'S A MAGAZINE FOCUSING ON POETRY, POLITICS AND CULTURE.
00TAL CAME TO OUR GROUP WITH A BRIEF. THEY NEEDED AN EASIER WAY TO POST NEW ARTICLES ON THE WEB, A MORE LOGICAL NAVIGATION-SYSTEM AND THE POSSIBILITY TO SEND NEWSLETTERS.
MY ROLE:
STRATEGY & PLANNER
THE CONCEPT & WHY:
WE SAW THE FOLLOWING PROBLEMS WITH THE OLD WEBSITE: LACK OF FOCUS ON TEXT AND NEWS, TO UNMANAGEABLE FOR THE NEW AND INEXPERIENCED USER, NEEDED A MANAGEABLE SEARCH ENGINE AND ARCHIVE.
WE CAME UP WITH A SIMPEL DESIGN, WHICH WE TRANSLATED INTO CSS AND BUILT A CUSTOM WORDPRESS-THEME. THIS MADE THE ONLINE MAGAZINE MUCH MORE MANAGEABLE FOR THE EMPLOYEES.
VISIT THE SITE HERE.
